Change in Idea

I have spoken to my partner who I am working with in the creation of my magazine, and we have decided to change our idea. Instead of using a central male model, we will be using a female. From further research, we have seen that there are not many women involved in the hip-hop industry. Using a female will make us different from the rest of the magazines on the market, making it our USP and allowing us to stand out. 

We are also changing the location for our photoshoot, as we will be using a white wall so that we can cut out the image of our model and put it onto the magazine. We may decide to change the colour of the background, which is made easier by having our model in front of a plain wall. 

Another model will be used on the contents page to give a variety of models for our magazine. We will have a black model, as black people are stereotypically associated with the genre of hip-hop. However, we will have him in a suit, as this will subvert the stereotype of a black rapper and make him seem smarter. This will also stand out, making our magazine even more different when compared to magazines like XXL which has Ice Cube on the front, who is just wearing a t-shirt. 

The costume of our female model will be black, which makes her stand out on the background choice that we will use. She will also have a short top, so that some of her belly is being shown. As with many women in hip-hop, they can be sexualised to gain male attention. Doing this will conform to Laura Mulvey's theory of the Male Gaze, which will mean that women are being made attractive to gain the attention of a male audience. The RWD magazine highlights this, as the shorts and low cropped tops reveal the chest and legs of 2 women in the hip-hop industry.