Added Information on the Cover

We have decided to include other artists names on the cover of our magazine, as it will advertise them as an artist as well as attract readers who are fans of them. As we are still looking to be a magazine based in UK, we have included British artists on the cover to increase our UK audience. We will be using a smaller sized font, which may be thinner to the writing we have used in our subheading, masthead and main lure.

When we looked at the magazine from a distance, the writing was unnoticeable and contrasted drastically with the masthead and subheading. To keep our house style and maintain consistency throughout the project, we have decided to match the fonts but make it smaller and less bolder as it is not the main focus of our magazine.

Subheading Placement

The heading is transparent with white lines around, making it still be seen. The white lines are like neon lights found above cafes and city buildings in urban areas, relating to what we are looking to achieve. The size of it is also good, as it stands out and will show the reader that she is the main part of our magazine. The downside to this however is the font, which may not be in our final piece as it does not fit the modern, urban concept that we want. 

We have decided to change the font of our text so that it stands out more and attracts the reader. Using the website dafont.com, we were able to locate technological-looking fonts so that we could get a clean but urban look to our magazine's subheading. We will keep the design of the white outline, as this will make it stand out compared to the white and black house style that we have gone with. 

The magazine cover that includes ice cube stands out greatly, and what I think is most effective here is the bit above the subheading, which says 'black power'. this is red and contrasts with the white and black scheme throughout the page. We have decided to replicate this in our magazine as it will allow us to emphasise the impact of which our created artist will have on our audience and the music magazine. As we are putting 'girl power' we are matching the colour of her lipstick, which relates well and provides a unique contrast with the background and chosen writing. The screenshot below is our replication of it. 

  

Front Cover Picture Placement

Even though the image of our female model is slightly bursting off the front cover, this displays the scale of which she is at and how she is about to take over the music industry. She also covers the title of our magazine, making her stand out. This conforms to other forms of media that we have seen, as the image of the artists are stereotypically seen to go over the masthead of the magazine. The shadow also works well with the magazine, as it looks as if she is standing in front of a yellow wall, which is what we tried to create by taking a picture of her in front of a white one.

Picture Saving Issue

To get the picture onto InDesign, we had a problem when getting it onto the software so that we did not have a white background around the sides of the picture. The video from Youtube above helped me get rid of the problem, as the image below shows the image in powerpoint without any white behind it. This will enable us to have the artist in from of the masthead, so that we can make the artist stand out and increase her importance. We can therefore put it onto our cover and keep making progression in the creation of our magazine. 

Masthead Positioning + Font

We have decided to use Bank Gothic for our masthead, as despite the name suggesting it is old, it looks relatively modern. This will attract a younger generation to my magazine, as they are becoming more and more interested in modern technologies. Unlike other magazines, we have decided to position it from the right side of the cover, making it different to other magazines and standing out on the shelf of a shop. However, this is only our original idea. It may change depending on the quality and size of the image and if we change our mind as we move on in the project.

As we have put the image in and background colour we have decided to change the font, as it is very basic. Using dafont.com, we were able to locate modern fonts that will suit the urban style magazine that we are trying to create. It will remain behind the head of the model, so that the model looks bigger and stand out more.

Our Lure in Banner

The Lure is used to engage the passerby or person looking for a magazine so that we can help give the reader what they want. This is as if to get them to buy our magazine, as we are advertising the contents within it so they don't spend a long time trying to pick out a magazine and go for ours instead. This will be at the top of front cover, as the image of artist will be the main focus and what we want to advertise to the audience.

Colour of the Front Cover

We have taken inspiration from the RWD magazine and chosen a yellow background. This contrasts well with the image we have chosen and we believe it will stand out on the shelf of a shop. The yellow is also our house style, and we will try to implicate this on all 3 of our magazine designs. The yellow also represents danger, and against the black colour of our font, will present the artists as powerful and as if she is taking over the hip-hop industry. This will also make her seem popular, therefore raising the importance of our magazine within the music industry.

New Photoshoot Plan

We will look to get a variation of images from our photoshoot of our chosen artists, as because of the availability of the models we will be doing this over a couple of days to make sure we get a good range of photos from different angles and shots. We will get close up shots and mind shots of our models looking directly at the camera as well as some action shots in which of the rapper and singer doing there thing.

Different Application

George and I have been working together to find a good application that will allow us to create the best possible product for our coursework. We will be using photoshop to create the images that we want and apply any effects that we feel will aid the picture to make it better quality. This will act as a pallet, in which Adobe InDesign will be our canvas.

This application has planned marks and rulers that will help us create the perfect design for our front cover, contents and double page spread. We will put our images onto here so that we can put the pages together. Even though we may use the text and colours of the application, Photoshop will enable us to create the most effective images that will stand out of the shelf of a shop.

The above image is an example of a double page spread that has been created on InDesign. This was made from one of the templates formed within the application. Even though the picture crosses the pages and we are not looking to create this, it is a clear design with an appropriate amount of images and a good design with clear presentation.

Photoshoot Images

Front Cover Image Shading

This is the original image for our front cover. As she is looking down the camera lens with an angered look on her face, the artist is seen to be powerful. The costume is also good as it isn't too revealing and is very stylish, which will appeal young girls in today's society. 

I originally got rid of the background by using a the magnetic lasso tool, which I found the easiest out of all of them. I then went around all the edges so that I was able to get rid of any areas that weren't perfect and ruined the image. I did this by using the rubber tool, while I changed the sizes and how far I zoomed in as this enabled me to create a greater image. 

The video above is from Youtube. It allowed me to create an effective shadow as if the image was from a photoshoot in a proper studio. It taught me how to create an effective shadow, that I could then apply to my image for the front cover of my magazine and get a professional looking piece. I will then be able to work around it to create the rest of the magazine cover, as this will be the centrepiece of it. 

New Prop and Costume List

https://prezi.com/_0jteiw_foar/new-prop-and-costume-list/

My New Models

Emily Kitchingham, 14

The picture above is my sister, Emily, who is a 14 year old white female with a very high end fashion sense. This will prove effective as it will give the magazine a stylish look and attract young females, which is what we are no aiming to do. She will also be wearing make up, so that she can cover any blemishes and appeal to a male audience. Even though he hair is tied back in the picture, I believe I will have her hair down as it will make her look authoritative and not tired, like in the picture above. 

Elias Hannibal, 17 

The picture above is our other model, Elias, who is a 17 year old black male. Even though her is wearing a jacket and a snapback in the picture, we will have him in a suit so that he looks sophisticated, which will contrast with the image above. We will also be able to see his hair, which could be more effective and make him look smarter than when he wears a hat. 

New Template

New Readership

The change in idea means a change in readership. We have decided that we still want to maintain a hip-hop/R&B magazine and will use artists currently in the industry on the front cover and contents page as a way of making sure our magazine is able to compete with big magazines like Vibe and XXL.

What Socio-economic group do they fit into?

We will still be aiming our magazine at those who are middle class and working class, as the magazine will be in a competitive price bracket compared with other magazines. My youthful audience will be in school or would have just left, meaning they will be focusing on purchasing food and creating a good standard of living, meaning our magazine will be relatively cheap. However, the price is at an average price, in which we will still be able to create a revenue to pay for publishing and have the ability to interview high-standing artists. It will also be a monthly magazine, meaning customers will be given the ability to subscribe so they can get the magazine delivered to their home every month. As we researched the price of the rolling stone magazine, we have decided to put our magazine at a little less so that we can have a larger readership.

Price per magazine: £4.75
Price per year: £57.00

What brands will they like? 

Our audience will be one that is from both a female and male gender and are youthful, meaning they will be shopping in some of the mainstream high street shops. Topman, Topshop, Zara, H&M are all shops which my audience will choose to purchase goods from. They are reasonably cheap and very fashionable, which is what my audience will be trying to achieve. Food brands will include cheap and quick food, as they may also be in education or living on a budget. Mcdonald's and KFC are quick and easy to eat meals, while food may be brought from shops like Tesco and Asda due to their low prices.

Who are you appealing to?

I will be appealing to a male and female audience, who will be from the age of 16 to 30. This is a young audience who will be up-to-date with new music and fashion due to the greater use of technology and internet putting them in a position closer to their favourite artists and gossip websites. They will be educated and have knowledge of US and UK artists, but mostly UK due to the management (us) being located in the UK.

What music will you be using? 

As our original idea will be to use hip-hop/R&B, we will continue this as it us both our favourite genre of music. It also has a large amount of listeners and is well known across the UK and the world. We will however be having a female on the front cover so that we can stand out from the crowd, which is further emphasised by a black rapper in a suit on our contents page, who are stereotypically seen to be wearing a tracksuit or flashy clothes that does not include suits.

New Inspiration

The magazine above is effective as the different colours make the magazine standout on the shelf of a shop. It also explodes over the masthead of the magazine, which is seen in numerous magazines to make the artist stand out more. The font of the masthead however doesn't particularly fit the genre of the magazine, which we will consider when creating our final product. The words above the masthead reveal what is to be featured in the magazine, which we feel is good as it gives people looking to read the magazine something to look for, and if what is in our magazine appeals to them they will purchase it. 

The image above of the female artist is large, in which the arms go off the page and the head covers the majority of the masthead. As she is a female, making her seem powerful is not normally seen within magazines, and this magazine makes the female seem important effectively. The red sticker however is something that we may not include, as I feel it looks ineffective in it's advertisement. Even though it stands out, I feel that it is out of place and ruins the image. The masthead's font is quite modern, which we will try to include in our piece as we are aiming it at a young, urban audience. 

The suit worn by the British rapper, Giggs, contrasts with what he is normally seen to be wearing. The Guardian is a broadsheet newspaper, which is seen to be read by intellectuals across the UK. Even though this suit is to fit with that audience, I believe that we could transfer this into our magazine so that is stands out and gives our magazine another USP.