Tuesday, 25 November 2014
Monday, 24 November 2014
Saturday, 22 November 2014
Uses and Gratifications
The Uses and Gratifications theory is an approach to why and how people seek out specific types of media for the own specific needs. The UGT focuses on what people do with media than what media does to them. It is an audience centered approach to mass communication with the people. It believes that the people has power over media consumtion and have an active part in integrating media into their own lives.
The user is to have 4 basic needs:
- Diversion
- Personal Relationships
- Personal Identities
- Surveillance
Personal Relationships - To go out and make companionships as well as relationships online
Personal Identity - Sometimes we tend to use media to find out about ourselves, or people presented to us. This will then reflect on us.
Surveillance - To use the media to find out what is going on in the world. For example, a magazine that could tell us what is going on with celebrities or other industries such as music.
An example of the Uses and Gratifications Theory in a Music Magazine Contents Page
An example of the Uses and Gratifications Theory in a Music Magazine Contents Page
Music Magazine Institution Research
Large Company - Bauer Media Group
Bauer is a large based European media company that manages portfolio's of magazines, digital products, radio and TV Stations. This company has been managed by five generations of the Bauer family and entered the UK in 1987 with the release of Bella Magazine under the name of H Bauer Publishing. This became the British 3rd largest company and further expanded it's UK image with the purchase of Emap Consumer media and Radio in 2008. In November 2010, Heinrich Bauer's daughter Yvonne assumed the management of the group. They later acquired the Australian magazine publisher ACP Magazines from private equity firm CVC in 2012 increasing their turnover to 2 billion euros. In the UK there are 2 divisions to bAUER media group:
H Bauer Publishing
This brand includes women's weekly and TV listings magazines such TVChoice and Total TVGuide as well as many other puzzle magazines. In 1999, TVChoice was sold at a much lower price than it's other competitors, overtaking ABCs in February 2008 and has been the best ever since. Total TVGuide was launched to cover all the channels on freeview and satellite.
H Bauer Media
This is a multi-platform media group with locations across the UK. Following their purchase of Emap in 2007, Bauer has acquired a collection of media brands including heat Grazia as well as a radio portfolio of national radio brands including KISS FM UK and Magic.
The magazine Q started out as a magazine which talks about rock and alternative music. It now has a radio and television show. They also hold awards and in 2010 , Bauer caused controversy as they were unilaterally imposing a contract on photographers and writers which they didn't follow. They also own KERRANG which started out as a magazine which then began to occupy a radio and television show.
Small Company - BBC Worldwide
BBC Worldwide is owned by the British Broadcasting Company (BBC) and is the restructured predecessor of BBC Enterprises which occurred in 1995. It's operation is to exploit the BBC brand worldwide by selling BBC and other British programming. It's aim is to supplement the income received by the BBC through the license fee. The company also produces additional material which is sold to create financing to aid these services. An example of this is the Radio Times Magazine which equated to 10% of the BBC's income. The BBC had initially made several divisions such as BBC Publications, who would handle magazines. In 1979, the creation of BBC Enterprises Ltd was created, and in 1995 was reformed to become BBC Worldwide. BBC was going to cut the company off, but saw it less advantageous as keeping it and driving forward to create profit.
They operate geographically so they can better serve their audience across the world and take advantage of high growth markets. BBC Worldwide is responsible for a wide range commercial activities which are primarily connected in some way with the output and public purposes of the main BBC In the past, it was divided into 5 business divisions:
The Channels Division was formed in 2005, and is the biggest creator of revenue. It operates in the broadcasting of several international channels and networks across the world.
Bauer is a large based European media company that manages portfolio's of magazines, digital products, radio and TV Stations. This company has been managed by five generations of the Bauer family and entered the UK in 1987 with the release of Bella Magazine under the name of H Bauer Publishing. This became the British 3rd largest company and further expanded it's UK image with the purchase of Emap Consumer media and Radio in 2008. In November 2010, Heinrich Bauer's daughter Yvonne assumed the management of the group. They later acquired the Australian magazine publisher ACP Magazines from private equity firm CVC in 2012 increasing their turnover to 2 billion euros. In the UK there are 2 divisions to bAUER media group:
- H Bauer Publishing
- H Bauer Media
H Bauer Publishing
This brand includes women's weekly and TV listings magazines such TVChoice and Total TVGuide as well as many other puzzle magazines. In 1999, TVChoice was sold at a much lower price than it's other competitors, overtaking ABCs in February 2008 and has been the best ever since. Total TVGuide was launched to cover all the channels on freeview and satellite.
H Bauer Media
This is a multi-platform media group with locations across the UK. Following their purchase of Emap in 2007, Bauer has acquired a collection of media brands including heat Grazia as well as a radio portfolio of national radio brands including KISS FM UK and Magic.
The magazine Q started out as a magazine which talks about rock and alternative music. It now has a radio and television show. They also hold awards and in 2010 , Bauer caused controversy as they were unilaterally imposing a contract on photographers and writers which they didn't follow. They also own KERRANG which started out as a magazine which then began to occupy a radio and television show.
Small Company - BBC Worldwide
BBC Worldwide is owned by the British Broadcasting Company (BBC) and is the restructured predecessor of BBC Enterprises which occurred in 1995. It's operation is to exploit the BBC brand worldwide by selling BBC and other British programming. It's aim is to supplement the income received by the BBC through the license fee. The company also produces additional material which is sold to create financing to aid these services. An example of this is the Radio Times Magazine which equated to 10% of the BBC's income. The BBC had initially made several divisions such as BBC Publications, who would handle magazines. In 1979, the creation of BBC Enterprises Ltd was created, and in 1995 was reformed to become BBC Worldwide. BBC was going to cut the company off, but saw it less advantageous as keeping it and driving forward to create profit.
They operate geographically so they can better serve their audience across the world and take advantage of high growth markets. BBC Worldwide is responsible for a wide range commercial activities which are primarily connected in some way with the output and public purposes of the main BBC In the past, it was divided into 5 business divisions:
- Channels
- Content and Production
- Brands
- Consumers and New Ventures
- Consumer Products
- Sales and Distribution
The Channels Division was formed in 2005, and is the biggest creator of revenue. It operates in the broadcasting of several international channels and networks across the world.
Wednesday, 12 November 2014
Final Pieces
These are the final drafts of my school magazine that I created as a preliminary task. This magazine is clearly not at the standard of some of the other student magazines. However, this was a chance for me to use photoshop and get to grips with what I need to do to ensure that I create a magazine that may be read. It is also of a different genre to what my final product will be come the end of this coursework piece, but the experience will prove key in the creation of my music magazine and the research that will be expected before my final product.
Thursday, 6 November 2014
Wednesday, 5 November 2014
Tuesday, 4 November 2014
Questionnaire Data Analysis
The link for my survey:
https://www.surveymonkey.com/s/MTZRX86
All of the people that took part in the questionnaire felt that my title should be big and also quite bold on the front cover of my Student Magazine. They also believed that one main image on the front cover is better than lots of individual ones as it makes it look messy. They then followed with all of them saying that a clean and smooth look is the best format which supports the use of just one main image. The image was then chosen by the majority of the candidates to have a picture that relates to something that is going on at the School. They also said that it should be related to a topic that will be included within the magazine such as a School trip or an activity that occurred during the term. An idea of fun was also given, which could also relate to it being eye-catching for someone to want to read it.
The candidates were then split 50/50 between the way in which the magazine is most appealing. None of them felt that striking colours was the best way forward, but felt lots of pictures and a bold title were just as important as each other. This may mean that I will have to include both in the cover of my magazine as there is a split view into what is the most appealing. Their views of how a front cover for a student magazine shouldn't be laid out has helped me decide on what mine will look like. Most felt that if it looked too dull or too academic people wouldn't want to invest their time to read it. They also believed that a small title looks wrong and less powerful. A poor choice of pictures also meant that they would be setting a bad example of the School, which isn't what they want.
The contents page was also looked upon by the candidates. They believe that pictures and a little description is best as it gives a little hinter of to what is going to be in the magazine. They also said it could be at the front of the magazine, meaning I could give a little hinter to a main topic on the front of the magazine. They were split 50/50 on the way the topics should be put onto the contents page. They both felt that pictures were to be included but split on having them with numbers or words. As they want a description to go with the picture, words should be used. However, numbers help tell the reader where the topic is in the magazine. I will try to use both words and numbers with pictures as that is what i feel would like best in a a student magazine. The candidates then highlighted what should not be on a contents page for a student magazine. They feel it shouldn't give lots of detail and that it shouldn't be like a textbook. They also felt that possible images could be used.
From the information I feel that I have now got a clear idea of what my student magazine front cover and contents page will look like when it comes to making it. The front cover will be bold and attract readers. The contents page will also not give much away about a topic but give an understanding of what it's about.
https://www.surveymonkey.com/s/MTZRX86
All of the people that took part in the questionnaire felt that my title should be big and also quite bold on the front cover of my Student Magazine. They also believed that one main image on the front cover is better than lots of individual ones as it makes it look messy. They then followed with all of them saying that a clean and smooth look is the best format which supports the use of just one main image. The image was then chosen by the majority of the candidates to have a picture that relates to something that is going on at the School. They also said that it should be related to a topic that will be included within the magazine such as a School trip or an activity that occurred during the term. An idea of fun was also given, which could also relate to it being eye-catching for someone to want to read it.
The candidates were then split 50/50 between the way in which the magazine is most appealing. None of them felt that striking colours was the best way forward, but felt lots of pictures and a bold title were just as important as each other. This may mean that I will have to include both in the cover of my magazine as there is a split view into what is the most appealing. Their views of how a front cover for a student magazine shouldn't be laid out has helped me decide on what mine will look like. Most felt that if it looked too dull or too academic people wouldn't want to invest their time to read it. They also believed that a small title looks wrong and less powerful. A poor choice of pictures also meant that they would be setting a bad example of the School, which isn't what they want.
The contents page was also looked upon by the candidates. They believe that pictures and a little description is best as it gives a little hinter of to what is going to be in the magazine. They also said it could be at the front of the magazine, meaning I could give a little hinter to a main topic on the front of the magazine. They were split 50/50 on the way the topics should be put onto the contents page. They both felt that pictures were to be included but split on having them with numbers or words. As they want a description to go with the picture, words should be used. However, numbers help tell the reader where the topic is in the magazine. I will try to use both words and numbers with pictures as that is what i feel would like best in a a student magazine. The candidates then highlighted what should not be on a contents page for a student magazine. They feel it shouldn't give lots of detail and that it shouldn't be like a textbook. They also felt that possible images could be used.
From the information I feel that I have now got a clear idea of what my student magazine front cover and contents page will look like when it comes to making it. The front cover will be bold and attract readers. The contents page will also not give much away about a topic but give an understanding of what it's about.
Monday, 3 November 2014
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