Q2: How does your product represent a particular social group?

The spider diagram below is an overview of the social group that we have decided to aim our magazine at:

Our final readership profile that we did displays the socio-economic place our group will have, but it does not explain specific examples like we will do in this question. 

Generating an audience that is both male and female will allow us to get a larger amount of readers and create a greater amount of revenue. We have done this by putting a female on the cover, which will catch the eye of females as it is not normally associated with a hip-hop/R&B magazine. It will catch the eye of males also, as we are displaying a sexual image of our female model, which conforms to the theory made by Laura Mulvey of the male gaze, which creates a image that attracts a male audience.

The age of our social group will be from 16-35, which will mean we will be appealing to young adults. We have made our magazine appealing to all ages, by including numerous artists from different generations, including Jay Z and Tupac. We have also chosen this group as they have been heavily influenced by the internet and other technological sources, which is because we also want to brand our magazine on the internet and we felt that they are the most active on social media and other internet related websites.

As our social group may not be as financially stable as those from a higher class and age, they will choose to spend their money on things that may be cheaper than usual or ask their parents to get it for them. Nandos, is a restaurant that sells nice food and a small price and is very popular amongst the social group I am trying to attract. They also go shopping in towns and cities for clothes in shops like topman and tiptop, that even though they are nice clothes, they are at a cheaper price when compared with Versace or Lui Vuitton.

The main influences of the group we are aiming our magazine at may be music magazines like Q and Vibe. However, despite being magazines and published, they also have a huge online presence, which is what we believe is the biggests influence our audience has. This includes websites like Buzzfeed and Vice, that have a great online presence and feature on social media sites like Snapchat. We will try to create a website as well as social media pages that will also do the same as these websites which we believe has a great influence on our social group. By putting the latest gossip and competitions on these websites, we will gain a greater readership and therefore reach out to a large amount of people in our social group.

Our group may live in urban areas such as London and Manchester, which we believe is the home to some of the UK's greatest hip-hop/R&B artists, including Katy B, Skepta and Stormzy. These artists are big in the UK industry, and are located in these urban areas. This is the same for the US, which includes the great West vs East rivalry from LA to NY. These areas emphasise how the genre of which we have chosen is from urban areas across the globe, and we believe this is where our social group will be located. They may live in flats if they are from a working class background, or if they feature in a middle class lifestyle they may be present in the suburbs of these cities/towns.